The results of the generated AI are crushed by some digital report publishers and this is a special opportunity for electronic trading brands.
The problem for digital publishers is simple enough. Seekers who ask Google often see the answer on the spot and eliminate the need to click on, say, CNN, Huffpost or Business Insider. In addition, the purpose of chatgpt, confusion, Claude and others is to provide answers, not links.
Zero click
The AI Google Overview showed a reduction in CNN traffic by about 30%, while Huffpost and Business Insider suffer from a 40%reduction, according to the September 2025 report from AI Yazo.
Meanwhile, Digiday’s article in August 2025 suggests that digital publishers generally lost about 25% of their search traffic due to AI Google overviews.
These dramatic decreases in search have forced some publishers to reconsider their content and strategies of monetization. Some go directly to the wine and provide license stores with Google, Openi and others.
For example, News Corp., for example, signed an agreement with the OpenIa with Openiai in 2024, which could generate $ 250 million income for allowing the company to scrape its content. Hearst, Reuters, Condé Nas, The Financial Times, and many others reported that they were looking for similar AI licenses.
Many digital publishers experience traffic drops due to zero click results.
Alternative
This month, the digiday publishing summit in Miami is waiting for shared ideas about how digital publishers, young and large, can recover or even strengthen in this A-Drivent era.
Frequent ideas, perhaps surprisingly, included electronic trades and the cost of the event.
It is surprising that many of these publishers already have product recommendations – they think CNN is underlined – that it is fighting AI for an associated company.
Shared ideas slept into three categories.
Direct advertising offers
Digital advertising is Chock-Dull intermediaries, brokers and future agents who take 70% of the price of advertising.
Most publishers have their own direct sales teams, but this team traditionally has an advertising impression that is relatively difficult to generate due to decrease.
Hénce expects some conferences to offer direct relationships with branded sites or marketplaces. One publisher promised a six -digit reward for Somone, which facilitated an agreement on direct sharing of return with Amazon.
Others considered Shopify portals or applications that allow WoW to publish a product based on CPA to the smallest sellers.
Valid walls
The second strategy related to electronic trade was to share customs with paying subscribers.
In this scenario, publishers would increase their paid services with group -style discounts. Participants traders would offer a certain level of discount – perhaps 35% – and paid CPA fee for each sale.
The publisher generates purchases revenue and at the same time enjoys a new way to sell its premium content. Membership in subscription publisher Insider Insider delivese exclusive content that is not for AI Bots and Best products for products.
Traders benefit from the issue of their goods on the publisher’s website and only pays if it is sold.
Micro marketplace
The last and most ambitious idea was for publishers to set up their marketplace and allow participating merchants with the list and selling the product directly.
Imagine cooking magazine with a million press subscribers, 15 million monthly impressions on the website and 2.5 million reporters directly Hawking Litis Basin and hand -sewn tablecloths for sales share.
Implementation used on the Marketplace platform, such as Mirahl or includes only publisher products.
In any case, the publisher generates income from facilitating the sale of electronic trading.
Convenient
Brands can encourage Emmerce these magic of shops. It is the main time for publishers and traders to explore direct cooperation.