Online consumer expenditure in Europe increased by 7 piercing last year and reached EUR 819 billion. This year, the industrial association ECommerce Europe and Eurocommerce expect another 7 additional growth piercing. Online expenditures grow especially strongly in Eastern Europe.
The European electronic business reports inventories 2025 and analyzes online sales in 38 different countries, including those outside the EU. Numbers and predictions show that electronic trade in Europe is growing well and constantly.
Setting the inflation
The reported growth rate of 7 piercing was an inflation drive. Real growth last year was 4 percent, according to scientists, the percentage also expected this year.
‘4 Perce actual growth for 2024 and 2025’
This means that ECOMMERCE works better than in 2023, when the actual online spending increased by only 1 percent on the markets related. A year earlier, in Post-Covive year 2022, actual expenses active decreased by 3 pierce:
Regional differences
Online consumer expenditure has risen in Eastern Europe fasting, with 18 nominal growths (10 percent of real growth), followed by southern Europe with 9 nominal growths (in real auditorium 7). Central Europe follows with a growth of 8 punctures (5 percent of the actual increase), Northern Europe with 7 Pierient growth (4 Pierces Real) and Finlly Western Europe. In the large area of electronic trade continent, online consumer expenditure for 5 piernt last year (3 perence when added for inflation).
Growth is the best in Eastern and southern Europe
In Eastern and southern Europe, the so -called online shopper penetration is still the lowest, at 57 and 61 away. On average, 73 seas from the European population aged 16–74 were made online last year.
Classification criteria
It is worth noting that the criteria for inclusion in the European 2025 electronic trading report differ from the criteria in previous years. For example, this year only the sale of products in the UK is calculated, while last year services were also included. “It is important to realize that every country commemorates its metal methodology,” write Ecommerce Europe and Eurocommerce. The scope in which the services are included in the turnover of electronic trading B2C is very different. “As a result, a direct compact between countries should be approached.”
The same applies to comparison with numbers from earlier messages. Within the 2025 report, it consists of definitions and metrics, which provides a reliable image of development in European electronic trading.
Innovation and customization
In the Electronic Trading State, industrial associations have concluded that the sector “continues to innovate and adapt”, but also faces complex challenges associated with adherence, global competition, consumers’ confidence and sustainability. “Continue the dialogue between industry, national governments and EU institutions will be necessary to ensure that digital trade in Europe remains fair, resistant and competitive.”
“Continue dialog is necessary”
EURCERCE EUROPE AND EUROCOMMERCE in particular emphasize “complex regulations and unver, or poor enforcement of EU rules”, which has led to uneven conditions between EU -based businesses and outside the EU, according to the authors of the report.
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