Did Google just prevent tracking?

Default Google Search Results List 10 organic lists per page. Yet adding & Num = 100 to URL The search result displays 100 statements, not 10 – up to now.

This week Google dropped from support for & Num = 100 parameter. It’s a stroke. Many search professionals speculate the goal of limiting the AI ​​robots that use the parameter to perform the so -called fans. Colatal damage is a search engine evaluation tool that has long used a parameter to scrape results for keywords. Many of these tools no features, at least for now.

Surprisingly, this move attracted power on the search console. Most websites now see an increase in average positions and decrease In the number of impressions.

In the search console, most websites now see an increase in average positions and a decrease in the number of impression. Click the image to enlarge.

Seek the console

Google did not provide any explanation. Changes in power data are probably due to operation from third -party robots, not people. This is an immense huge with you: the console search data at least partially involves shoe activity.

In other words, the lost “impressions” that we are the URL, as shown by both scraper shoes and human search engines. The “average position” metric is closely tied to “impressions” because the search console records the highest position of the URL, as seen by the search engine. Impressions are now falling if “search engines” are robots.

Human impressions and fewer robots are now data on organic performance in the search console. The data reflects the actual consumers who monitor the extracts.

The data remain distorted for the best rated URL Becus Page 1 search results are still accessible to robots, although I know how to quantify the search for shoes versus people.

Watching Adios Rank?

The result of a scraper search requires a lot of computing time and energy. Third -party tools are likely to increase their princes, from now on their robots have to “click” on the next page nine times to reach 100 statements.

Tim Seoul, CMO Z Ahrefs, the best SEO platform, Hined today at LinkedIn that this tool is likely to report the rating only on the first two pages that will remain financially sustainable.

The future of SEO rating is therefore unclear. Probably monitoring of organic search positions will be more expensive and brings less results (only the first two pages).

What to do?

  • Wait for the Performance section in the search console to stabilize
  • Consider SEO platforms that integrated with the search console. For example, SEO testing allows customers to import and archive performance data and annotate industry updates (for example, Google & Num = 100 movement) For impact on operation or evaluation.

Monitoring the order can become obsolete, but monitoring of organic search positions remains necessary for analyzing gaps in keywords and content ideas, including SEO tasks.

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