More and more Chinese companies in electronic trading are opened in Europe by the storage and distribution center. The number of warehouses, driven by platforms like Shein, Tem and Jd.com, is growing fast. Their aim is to shorten the times of supplies. Producers and logistical partners are also increasingly choosing the European presence.
Warehouse growth in Europe
In the UK, Chinese societies have already occupied around 200,000 m² of warehouse space this year, almost corresponding to the peak in 2021. The continent is also growing demand for large distribution halls, especially in Germany, France and Poland.
Although European politicians are critical of the growth of Chinese platforms, these companies seem to be committed to promoting forward. According to the return, founder and CEO of CTP, a logistics developer, this is not a temporary tip: “All Chinese companies that like to be sold in Europe are now interested in being in Europe.”
Specific characters and society
JD.com rented about 80,000 m² in the UK for its Joybuy platform. In recent years, the GLP logistics real estate company has rented almost 400,000 m² of Chinese electronic trading companies in the UK, Germany, Poland and Italy. CTP also states that the Asian tenant now for about 20 new rental contracts over the last 18 months. In addition to fast fashion and consumer goods, Chinese companies are also expanding their warehouse space for electronics and household products.
Impact on online retailers
For European online stores, this means a growing competition. For local warehouses, platforms such as Shein and Temu can combine low prices with fast delivery, a pattern that consumers and can take market shares from local players.
Local return addresses and shorter delivery times reduce the threshold for European shoppers to order from Chinese platforms. At the same time, expansion offer opportunities for logistics partners and compliance companies that can provide customers.
(Tagstranslate) Europe