Amazon caused concerns about a large number of electronics sellers. The platform now requires an extraordinarily proven that the branded product comes from justified suppliers. Those who do not provide this risk of evidence so that their products are removed from the platform from September 17, 2025.
Amazon asked Sellers to present invoices older than 180 days, which report at least 100 units. In addition, the company wants full details about Beg, such as name, address, e -mail and web. The documents must be submitted in PDF, JPG, PNG or GIF. The rules apply in several European countries, including Germany, France, Italy, the United Kingdom and the Netherlands.
Brands and sectors
The new requirement is influenced by well -known brands such as Samsung, Dyson, Canon, Philips, HP, Sony and Panasonic. It is not clear how many retailers received a warning, but the number is large. Some of the affected shops do not even sell these brands.
The retailers must sell real branded products from recognized suppliers. The consequences of not providing the required information are serious: according to Amazon, the extracts will be removed.
Seller’s fears
Many sellers complain about unclear communication. Some have received more e -mails with different brands, although it is not always a Cleaar for which the product must be provided. Without the right documents, they cannot sell existing shares on Amazon after September 17th.
For European online retailers, this means additional paperwork and potential loss of return. Those who cannot introduce the supplier’s complete documentation will lose their lists of products on Amazon. The existing inventory may have to be returned, destroyed or donated.
Amazon Reced Customer Complaints
According to Amazon, the purpose of this verification requirement is to ensure that only safe and authentic products are available on its market. The company received customers’ complaints for “suspicious reasons”, questions about the authenticity of the product or violation of instructions. “We require sellers to demonstrate proven results of consistently obtaining goods from verifiable suppliers. At present, we do not have sufficient information about your supplier chain to confirm that you will meet these requirements,” says one of the OHN dealer reports.
(Tagstranslate) Europe