In the weekly publishers last autumn, Tech entrepreneur and autrestreneur and author Uri Levine: “Writing, publishing, marketing and promotion of the book… are similar to building startups.”
This is no surprise. Entrepreneurs and authors have a lot in common: they believe in the idea and want to reach people to pay for it. Writing a book, such as building business in electronic trading, is risky, requires vision, determination, management and attention to details. Most startups fold up to five years and only about 4% of books sell more than 1,000 copies.
Yet the book could reach a large audience, have a lasting impact and create opportunities such as consultation, speaking, teaching and new partnerships. Bill Morrison, a real estate seller, turned to Besslling to the author, told Forbes, “I’m the same guy with the same tie, but Nowryone is true.”
With regard to
If you are considering writing a book, there are questions that need to be considered before we can touch (time -consuming) immersion before we can touch (time consuming).
- What is the goal? Are you trying to improve your reputation, make impact, generate potential customers, appear on podcasts, start a speaking career, or settle as a leader of a more influenced and thought leader? Is your goal realistic?
- Who are your target prospects? Do you have a clear picture of the “ideal reader” for your book? You can do the same way for everyone or sell your book efficiently until you find out the prospects and where to find them.
- How will your book differ? Are there other successful books on your topic? What causes your book to stand out? What makes your perspective a unique and valuable perspective?
- How does he benefit readers of the book? What problem will your book solve? Will it change how readers think, or will they seize them to do something they couldn’t have before? Will they feel inspired?
- Is your topic sensitive to the date or evergreen? The answer is likely to lead your approach to writing, publishing and marketing. Does success require a quick publication, while the trend is still hot?
- How much time and money do you invest? Are you budget and capacity in accordance with the goal? Expect to spend at least a few months and several thousand dollars for developing ideas, writing, editing, publishing and marketing, even for a short, independently published ebook with a specialized audience. A more ambitious project may take a year or longer; Edit, design and publicity (plus printing and distribution services) may require several months and cost $ 10,000 to $ 50,000. Traditional publishers may take a long time and often require the authors to do most of the marketing.
Josh Bernoff is an author and consultant of a serial trade. In April 2025, the key reasons for business book failure are unclear goals and focus on the audience, small differentiation from compartian titles and without marketing. To succeed, the authors must invest their goals and audiences, invest in the quality of editorial quality and strategically on the market. In other words, treat your book as a company.
Ashley Bernardi, a media specialist for authors, agrees. She told the writer Forbes: “The most successful authors think as entrepreneurs. Behind the book is a strategy, more returned streams and the author is the best marketing weapon. Not a publisher, not a company, not an agent but author.”
Author’s survey
What can the book do for you?
In 2024 there were a group of four author services, included Josha Bernoff, examined “350 authors and potential authors, of which 301 published a book of non -facts. Two -thirds of them published more books.”
The results published as a study “Business Book King King” in PDF found that 89% of respondents said the writing of the book was a good decision, and almost two thirds reported profitability, although many spent more and sold less than expected.
About a third increased their speaking and consulting income, and almost one in five had more than $ 250,000 in book -related income. Other benefits were the growth of credibility, personal brands and social media monitoring.
Finally, there are many ways to re -use content from books to articles, graphics, videos, studies or excerpts for use in promoting yourself and your business.
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