“Ask an expert” is a function of opportunity where we asked questions about seasoned professionals of electronic trading. For this installment, we turned to Louis Camassa, Rithum Product Director, orchestration marketplace. He is also a serial entrepreneur and contributor to practical electronia.
Heddresses Essentials of Generative Motor Optimization for Electronic Trade.
Practical Electronic Trade: How can traders optimize product visibility across chatgpt, confusion, gemini and other generative platforms AI?
Louis Camassa: There is currently no universal guide to integrate products, but retailers can take proactive steps to prepare.
Louis Camassa
Start by evaluating the current visibility of Genai. Traders should look for their brands to understand how the platforms present them. Experiment with questions similar to shoppers to see how the systems rank and mention offers in Compaison to competitors. Consider searching, such as “Find me running shoes with maximum suspension for marathon training” or “What are the best rated coffee machines that cook one cup in 2 minutes?”
Furthermore, check the product information thoroughly. Again, standardized Genai formats do not exist yet, but companies with existing product sources have a solid foundation. Ensure that your source contains key details such as dimensions, color options, materials, mass specialties and intended applications.
Chatgpt, confusion and gemini have not yet opened the gates to share product data directly, but traders with small to lid can now be prepared by preparation.
General platforms AI thrive on structured, accurate data in real time.
Here are tips for optimization:
1. Keep the product data clean and consist
• Unique ID that never changes
• Single textual names and descriptions
2. Write for people, not just machines
• Short, specific titles (brand + product + keys attribute)
• The benefits of natural language in descriptions
3. Use structured attributes
• Brand, price, size, color and material
• Group variants of the product with shared ID (eg parent-network relationships)
4. Optimize images
• Use the content of the content delivery
• extra angles of gold lifestyle help
5. Source updates often
• Restore at least daily
6. Use custom fields
• Add the details specific to the given category (battery life, textiles, ecological)
7. Content location
• Language and country codes
• Simple, clear native text
8. Be transparent for the price
• Always the price price in ISO format (eg $ 29.99)
• Include a dirty price if available
9. Do not skip the details
• Transport, manipulation, promotion and other confidence in data assembly and improving rating