One year after its market in Poland and Austria, Kaufland has already achieved strong growth. Now it has a total of 3,000 online retailers who joined Poland. In Austria, it has even more retailers with a total of 5,000 saddlers.
Kaufland is a hypermarket chain from Germany and is part of the Schwarz Group. It has brick stores and also the online market. This summer, the market started in France and Italy.
Average increase in sales by 15%
In April last year, the opening was announced in Poland and Austria. Since then, Kaufland has been acquired in Poland by up to three million online visitors. It also has 3,000 online retailers on the market. According to Kaufland, its retailer on the market in Poland achieved an average increase in sales by more than 15 percent.
The number of retailers on the Austrian market has increased by more than 50% over the past 6 months
In Poland, Kaufland now offers eight million products in more than 6,400 categories. And in Austria it has more than 12 million products. Many German online retailers who have already been active at Kaufland.de also joined the Austrian market. As a result, the number of retailers has increased by more than 50 pierients in the last six months. Kaufland.at now has more than 5,000 retailers.
“We want to become one of the big markets”
“We have grown very quickly in Poand and Austria and we are among the best markets in both country. Kaufland. The goal is to become a big online market in Austria. Schönbuchher, CEO of Kaufland E-Commerce.
(Tagstranslate) Austria