In the first half of the year, consumers in the Netherlands spent more than EUR 17 billion online. Compared to the same period last year, this represents a decline in 1 piernt. Services expenditure fell to services, while products have increased slightly.
This data comes from the latest Thuiswinkel market monitor, which provides an overview of online consumers’ online purchases in the Netherlands. Earlier research from Thuiswinkel.org showed that online services on services increased by 10 percent during 2024.
Consumers spend less on services
This changed in the first quarter of 2025, when expenditures on the pink product by 8 Pierient and service expenditure decreased by 2 Pierient. Looking at the first half of the year, service expenditure dropped by 7 percent compared to the same period in 2024. The number of services even decreased by 12 percent.
This was mainly due to a sharp drop in tickets to the category of attractions and events. Expenditure in this category decreased by 16 percent, while the number of purchases decreased by 15 percent.
Product expenses are rising by 3%
At the same time, consumers spent more products online. This is shown that online products for pink 3 pierce products. The number of online purchases increased by 1 piernt. In particular, the category Home & Living has seen strong online growth. Expenditure increased by 19 Pierieries, while the number of online purchases increased by 7 pierce.
“Dutch consumers spend less experience and more on home products”
“Consumers spend less on experience and more on the house products again. During the Coronavirus, Home & Living pandemic, Home & Living has experienced a sharp peak, but the growth did not take place. In this category, this category is not in this category that alternative purchases are now taking place, five years later.
Increasing purchases from cross -border online stores
Cross -border spending of Dutch consumers in the first half of the year was EUR 2.3 billion. Compared to the same period in 2024, it was a decline in 1 piernt. However, the number of cross -border purchases grew by 8 pierce. Overall, Dutch consumers made 21.6 million purchases from foreign online stores.
Dutch cross -border services on services declared 12%
In this segment of the electronic trade market, service expenditures, no less than 12 pierients have also decreased. Expenditure for cross -border products increased by 13 pierce. The number of purchases from foreign stores fell by 8 percent, while the number of product purchases increased by 11 percent.
More frequent orders from Chinese online stores
Of all online purchases carried out abroad, 30 Pierients are completed in Chinese online stores. This loves 6.5 million purchases. In the first half of 2024, this number was 5.9 million purchases. At the same time, expenditures in Chinese online stores decrease: from EUR 248 million to 196 million euros.
The United States and Great Britain will lose market share
It is also remarkable that Dutch consumers order less often from online stores in the UK and the United States. They also spend less there. Consumers bought fewer tickets and accounts of individual airlines (a decrease of 33 percent) and IT products (a decrease of 47 percent) from American online stores. In the UK, Dutch consumers behave less telecommunications products (a decrease of 69 percent) and tickets to attractions and events (a decrease of 39 percent).
Using an ideal decline
In the first half of 2025, 40 percent of all online purchases were made through a smartphone. This means that the proportion of desktops and laptops will drop to 46 pierients. Consumers spend less or average through their smartphones, namely 79 euros. For notebooks, the average is EUR 122.
It is also remarkable that the use of ideal, local online payment method, for online purchases decrease. In the first six months of 2024 it was still used for 73 piering purchases. This year, the share of 70 Pierce. On the other hand, the share of the clay increased from 3 to 4 Pierient. Other methods of payments are used more often this year.
(Tagstotranslate) Netherlands