E -mail traders will lose access to the two best delivery indicators on September 30, 2025, when Google will take the honorable version of 1 of its Postmaster tools.
Two messages that they are early-gone are domain reputation charts. Each offered to traders a simple indication that Gmail had marked messages as spam.
Favorite signals
The IP reputation chart showed red, yellow and green stripes, similar to traffic lights, visuals indicating that the sending IP address was well known or not.
Both charts – IP and Domain Reputation – provided E -mail delivery indicators. If their IP reputation and “high” domains in Google Postmaster instruments were, the sender knew their Mesirs had reached the Gmail post office.
The IP reputation chart was similar to the traffic light. Green is good.
Unfortunately, simplicity has sometimes led to complexity. For example, how can the sender restore the reputation of his domain if he has fallen from high to high school?
Finding an answer in Postmaster Tools V1 required visit to other messages such as proven traffic, encrypted operation and spam rate. The trader could use different tables and graphs for hypothesis and then take steps.
The identification of the problem was relatively complicated, but experienced e -mail delivery experts could usually discover and fix the problem.
A simple interface works well when everything is smoothly Gooir, but what if the reputation of the domain drops from high to medium? What was the cause?
Compliance
In March 2024, Google released version 2 Postmaster Tools, the first significant change in almost ten years.
Version 2 included a consistency control panel that provides a simple green or red control that suggests that the sending domain meets the Gmail e -mail instructions.
The “harmony” is not as clear as the reputation of the IP and the domain, but the control panel was a useful start when, when we say, open and clicks on rats refused. Professional delivery deliveries could usually discover and correct problems, such as a slow login.
Understanding compliance with regulations
When the IP and domain reputation and domain charts disappear September, e -mail traders will have to understand the compliance with the regulations.
One way to approach this report is to divide it into technical inspections and aspects of behavior.
Technical
Six requirements of the statement of compliance status focuses on the technical settings of the domain: either suits or not. Green means “meets the request”.
- Implemented by SPF and DKIM verification. The Framework Policy of the Sender (SPF) and Domains identified by Mail (DKIM) prevents spammers from sending unauthened messages.
- “Z:” SPF header and dkim match. E -mail “from:” the header says the content that sent the message. The requirement is to align this header with SPF and DKIM records.
- Implementation of DMARC authentication. The domain-based e-mail verification, reporting and compliance (DMARC) instructs servers on how to handle SPF or DKIM failures.
- TLS encryption. The sender uses cryptol security of the transport layer (TLS) to protect the content of the message.
- Ahead and back DNS have implemented records. The IP address must have a PTR record (reverse DNS) that decides to name the host and that the host name must have the corresponding record DNS (or AAAA) back to the same IP.
- One click on the login describes the described. It is easy to unsubscribe from the list.
Failure to observe any of these requirements affects the delivery of e-mail. In the postmaster Tools V1, errors could generate the “medium” for the reputation of the domain. They are clearer in V2.
Behavioral
The remaining two requirements for compliance with regulations affecting the mass sender of the e -mail, such as electronic traders, are related to behavior.
- The spam level given by the user below 0.3%. The passage score is less than 0.3% of Hitunes. However, the best sender is below 0.1%
- Honor Unsubescripbbbes in 48 hours or less. Hotaulus, which clicks on the UN link, should stop receiving messages from this specific sales address.
The first of these requirements measures the behavior of subscribers. How much did the message marked as spam?
The second has a technical aspect, but also depends on the sender’s practices. For example, I have a common problem with UNSABECIBBE is the use of a single sending address.
Imagine a merchant with a -mail newsletter, a list of schedule (e -mail marketing) and transactional automation of e -mails. If everyone uses the same sending address – eg email@example.com – the competition could be unsubscribe from one list that will still receive two more. Gmail concluded that the sender did not disappoint logging out.
Known that the domain is not in line with how it helps to determine what steps to repair the output.
In short, the depreciation of Postmaster V1 instruments means the end of the species era. Many e-mail merchants have grown batteries to log in and see a simple color-coded strip for “domain reputation” and “IP reputation”.
The new reflecting version of the contact interaction and objective sending standards.