From February to July, Shein served an average of 145.7 million European shoppers per month. This is more than 15.2 million more than in the previous six months. The Chinese online fashion platform is more popular in the European Union than Tem, although its growth is slightly steep.
Like other very large online platforms (GTC), according to the Act on Digital Services, it is required to regularly publish data on its monthly users in the European Union. These figures also provide insight into its popularity across members statistics.
Shein Versus Temu in the EU
From February to July an attractive 145.7 million Europeans on their platform. This is 11.6 percent more than 130.5 million in the previous period. For comparison: Tem in the EU in the first half of this year grew a little faster, which is 12.5 percent and reached an average of 115.7 million monthly users. This is still 30 million less users than Shein. However, AliExpress remains the largest of the Chinese platforms in Europe, with about 190 million users in the EU.
Shein attracts 30 million more Europeans than Temu
Top 5 Shein Country
According to numbers, Shein is especially popular in France, Spain and Italy. The platform attracts 27.3 million, 25.8 million and 22.8 million unique inhabitants in these countries. This makes Germany a rapidly growing EU market for Shein, both in absolute and percentage. Polar is fifth in popularity with 8.8 million Shein users per month.
Shein’s German user base increased by 24%
Shein in Germany
From income, Germany has already proved to be Shein’s important on the market, which in 2023 generated approximately 2 billion euros, although several other countries count more users. Recently, Shein published its performance data for the United Kingdom in 2024: there last year income by 32 penetrating to EUR 2.3 billion increased.
(Tagstotranslate) Europe